Bird & Bear · Data consultancy
Data foundations you can trust, and that AI can actually use.
Analytics data is often inconsistent, incomplete, or quietly wrong, and that breaks decisions, whether made by a human or an AI. We fix the foundations and turn the data into decisions: the tracking and structure to trust, the analysis and education to use.
Background
- 10+ years in digital analytics, spanning hands-on analytics implementation and senior leadership
- E-commerce and retail analytics expertise
- Led teams at enterprise martech platforms Tealium and Decibel
- Certified in GA4, Google Cloud AI/ML, and Tealium iQ/AudienceStream
What we do
Multiple services, one underlying purpose
Everything traces back to the same problem: your data has to be right before it can be useful, whether that's to a person reading a dashboard, or to an AI tool summarising and modelling it for you.
Analytics Tracking, Tagging & Implementation
Client-side and server-side tracking through Google Tag Manager, Tealium or Adobe Experience Platform, event schemas and QA. Implemented, validated and documented so you can trust your data.
Learn more →Data Analysis
Turning tracked data into decisions: the analysis, the "so what", and the recommendations, far more than just dashboards.
Learn more →Product Management
Roadmaps and delivery for data and analytics products, run by someone who has built and shipped them, not just advised on them.
Learn more →AI-Ready Data
Structuring and cleaning your data so AI-driven reporting, agentic tools and LLM-based analysis actually work, instead of confidently getting it wrong.
Learn more →Data Engineering
dbt, data pipelines and migrations: getting the data itself built and modelled properly, so everything downstream, from dashboards to AI tools, has something solid to stand on.
Learn more →Training
Hands-on sessions, virtual or on-site, on tracking, analysis, data engineering and analytics product management, for teams who want the skills in-house, not just the output. On-demand and in app training coming soon.
Learn more →For in-house teams
Get your tracking and data foundations sorted with external expertise.
I work directly with in-house marketing, growth and data teams, usually as an outside-IR35 contractor, to get analytics infrastructure built properly and kept that way.
For agencies
A specialist who makes your delivery better and more reliable.
I work with marketing, digital and data agencies as a named subcontractor or white-label specialist, handling the analytics and data work that needs specialist depth, so your team can stay focused on the client relationship.
Credentials
Certified, and battle-tested in retail & luxury e-commerce.
- GA4, Google Tag Manager, Google Ads Measurement
- Google Cloud — Generative AI Leader
- Google Cloud Computing Foundations: Data, ML & AI, Networking and Security, Infrastructure
- Tealium iQ, EventStream, AudienceStream & DataAccess
Not sure where your data stands?
Tell us a bit about your setup and we'll tell you honestly where the gaps are.